Vacuum regularly on a low power setting to prevent debris from settling into the fiber roots. Use a vacuum cleaner without a beater brush as it may cause damage. For best results, vacuum from different directions, making several passes over the area. Remove spills immediately. If liquid, blot with a clean, un-dyed cloth by pressing firmly around the spill to absorb as much as possible. For hard-to-remove stains, professional rug cleaning is recommended. To protect your investment, use a rug pad. A rug pad provides traction between the rug and floor to prevent slipping, keeps the rug smooth and flat, and prevents color transfer. We also recommend avoiding direct and continuous exposure to sunlight and using rug protectors under the legs of heavy furniture to avoid flattening. Do not pull loose ends. Instead, clip them with scissors to remove. Rotate or reposition your rug and/or rug pad every 3 months. Rotating your rug will promote even surface wear, extending its life and decreasing the likelihood of the rug pad or exposed rug back adhering to the floor surface where they are placed. Store your rug by rolling it front side out and wrapping in cloth for protection. Do not fold or store rug in an airtight plastic bag. Place it in a dry, well-ventilated area.